Digital Marketing Trends to Check in 2018

Technology is changing so fast that by the time you finish signing a contract for one service, another technology has overtaken it. To be competitive, you need to stay ahead of the pack by constantly keeping up with the latest technology trends.

The key objectives of marketing, whether traditional or digital, is to increase the figure of new leads. The second objective is to keep your marketing budget at its lowest. How will you then know that the digital marketing strategy you are employing is outdated or not? The answer is simple, always check the latest trends.

Live Video

The current generation would rather catch a live video than read an article about a brand. Businesses should, therefore, invest in social media platforms that have modules for live video feeds for delivery of their content. Creativity when developing live video feeds should be factored in. The whole idea behind these live feeds is to capture the attention of your potential customers and at the same deliver the message about your brand.

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Artificial Intelligence

In the last few years, artificial intelligence has grown by leaps and bounds. It is now possible for to use the customer emails or social media chats and use the same to either shepherd the conversations in a certain direction. The direction you are shepherding them into is for them to buy more hence driving up your sales.

Micro-influencers

It is now official, you are not on social media platforms, and you could be losing a lot. Some individuals have large followings on social media and businesses should try such people to push through their brands. Using Instagram influencers and Facebook Ads can greatly benefit your business since they reach millions of people daily. These are crucial leads.

Voice Search

Search queries are now being done using the voice. Technology is making it possible to use algorithm-based voice recognition methods to take over traditional text queries. Companies have already sprung up and specialized in helping you optimize your voice search. They formulate the necessary strategy and walk with you. The number of words used when doing a voice search should be minimal. Ideally, they should not be more than 45.

Privacy Protection

Consumers are now demanding that more should be done to protect their privacy. Renowned multinationals have been found with an egg on their faces after privacy breaches occurred in their organizations.

To protect yourself against the fear that consumers have regarding your marketing communication, ensure that the contact data is constantly updated, the security badges are well displayed, the web pages do not take ages to load, the checkout processes are well secured and finally, the reviews and testimonials from customers are always shared.

Finally

In conclusion, digital marketing is so dynamic that new ideas are always being churned out and you should act fast to avoid being caught napping. Any lapse in the technological race could cost you millions if not trillions of dollars.